Sponsored InMail has a 52% open rate, on average

That’s more than double the average open rate for email campaigns, which is 21.3% according to MailChimp’s data.LinkedIn has plenty of different ad formats, but if your budget aims to target time-strapped decision-makers in specific companies, InMail could be interesting. Craft a concise message that outlines how you can help them get their job done, and LinkedIn will deliver it when they’re active on the platform.

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Check out all of our statistics and pin them to share them.

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LinkedIn Articles


The Best Practices for Social Prospecting

While there is no definite best practice of social prospecting, here are some pointers that are sure to impress right out of the gate.

How the Best Sales People Use LinkedIn

LinkedIn is not just for job seekers and recruiters. With LinkedIn, you can reach the right people, build strong bonds, and make more sales.

B2B Social Prospecting Checklist

The most important aspect of prospecting is to identify the clients that best fit your products or services. Here are some pointers that are sure to impress right out of the gate.

LinkedIn Marketing Tips

We’ve compiled a list of LinkedIn marketing tips that you can pin and share.

Your Viral Contagion: Take Back Your Brand’s Positioning Online

Ignoring social media in terms of marketing is a bad idea. Social media offers incredible opportunities to position your brand. Learn how to create a brand and message that spreads.

LinkedIn Statistics & Facts

We’ve collected some of the best LinkedIn statistics for you to pin and share.

The Golden Rule of Successful Social Selling

What is the golden rule of successful social selling? Find out how to invest in stronger bonds and create lasting relationships.

3 Underutilized but Powerful LinkedIn Features

Over the past few years, LinkedIn has gone under a radical social transformation. We have seen the developers of the platform add some exciting new features. Let’s examine some of the most overlooked, yet powerful, features.

LinkedIn Advertising Tips


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