LinkedIn has 15x more content impressions than job postings

Source
LinkedIn

LinkedIn has transitioned from being “just” a recruitment platform to also being a professional network where people go to educate and inform themselves.That means LinkedIn is a valuable platform for content marketers, especially in B2B. (See also point #14, below.)

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LinkedIn Articles


3 Underutilized but Powerful LinkedIn Features

Over the past few years, LinkedIn has gone under a radical social transformation. We have seen the developers of the platform add some exciting new features. Let’s examine some of the most overlooked, yet powerful, features.

The Best Practices for Social Prospecting

While there is no definite best practice of social prospecting, here are some pointers that are sure to impress right out of the gate.

B2B Social Prospecting Checklist

The most important aspect of prospecting is to identify the clients that best fit your products or services. Here are some pointers that are sure to impress right out of the gate.

Your Viral Contagion: Take Back Your Brand’s Positioning Online

Ignoring social media in terms of marketing is a bad idea. Social media offers incredible opportunities to position your brand. Learn how to create a brand and message that spreads.

How the Best Sales People Use LinkedIn

LinkedIn is not just for job seekers and recruiters. With LinkedIn, you can reach the right people, build strong bonds, and make more sales.

The Golden Rule of Successful Social Selling

What is the golden rule of successful social selling? Find out how to invest in stronger bonds and create lasting relationships.

LinkedIn Marketing Tips

We’ve compiled a list of LinkedIn marketing tips that you can pin and share.

LinkedIn Statistics & Facts

We’ve collected some of the best LinkedIn statistics for you to pin and share.