Engagement has increased 50%, year over year

Source
Hootsuite

Reuters might have called the platform “an office party without the alcohol,” back in 2018, but this number tells a different story. (Pass the kombucha, please.)LinkedIn’s algorithm has been updated to rank personal connections over “superstar echo chamber” effects, to make sure the feed stays relevant to users.This is good news for brands just starting to work out their thought leadership content strategy. Unlike the social algorithms actively downranking brands, it seems LinkedIn actually wants you to succeed.

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