Employees are 14x more likely to share content from their employers than other types of content on LinkedIn

Source
LinkedIn

Statistically, a company’s employees average 10x more reach across all social media platforms, compared to your company’s official profiles. And it seems they want to share news about work they’re proud of. Another bonus statistic: people perceive information that comes from a regular employee as more trustworthy (53%) than information that comes from the CEO (47%). If you’re not sure where to get started on employee advocacy, check out Hootsuite Amplify.

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