Cost per lead on LinkedIn is 28% lower than on Google AdWords


If this number makes your heart beat faster, check out our complete guide to LinkedIn ads. To build trust with your audience, you first must develop a strong understanding of its interests, opportunities, and challenges. The wealth of B2B buyer data available through LinkedIn helps facilitate this learning. Marketers use LinkedIn to leverage information at their fingertips to reach targeted prospects with relevant, helpful content in the right context. It’s a proven formula for B2B lead gen success.

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LinkedIn Articles

The Golden Rule of Successful Social Selling

What is the golden rule of successful social selling? Find out how to invest in stronger bonds and create lasting relationships.

The Best Practices for Social Prospecting

While there is no definite best practice of social prospecting, here are some pointers that are sure to impress right out of the gate.

3 Underutilized but Powerful LinkedIn Features

Over the past few years, LinkedIn has gone under a radical social transformation. We have seen the developers of the platform add some exciting new features. Let’s examine some of the most overlooked, yet powerful, features.

B2B Social Prospecting Checklist

The most important aspect of prospecting is to identify the clients that best fit your products or services. Here are some pointers that are sure to impress right out of the gate.

Your Viral Contagion: Take Back Your Brand’s Positioning Online

Ignoring social media in terms of marketing is a bad idea. Social media offers incredible opportunities to position your brand. Learn how to create a brand and message that spreads.

LinkedIn Marketing Tips

We’ve compiled a list of LinkedIn marketing tips that you can pin and share.

LinkedIn Statistics & Facts

We’ve collected some of the best LinkedIn statistics for you to pin and share.

How the Best Sales People Use LinkedIn

LinkedIn is not just for job seekers and recruiters. With LinkedIn, you can reach the right people, build strong bonds, and make more sales.

LinkedIn Advertising Tips

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