Cost per lead on LinkedIn is 28% lower than on Google AdWords

Source
LinkedIn

If this number makes your heart beat faster, check out our complete guide to LinkedIn ads.To build trust with your audience, you first must develop a strong understanding of its interests, opportunities, and challenges. The wealth of B2B buyer data available through LinkedIn helps facilitate this learning. Marketers use LinkedIn to leverage information at their fingertips to reach targeted prospects with relevant, helpful content in the right context. It’s a proven formula for B2B lead gen success.

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