94% of B2B marketers use LinkedIn for content marketing

Source
LinkedIn

This is an impressive number, but not a surprising one, given that people say LinkedIn is 3x as trustworthy for delivering worthwhile content, compared to other social platforms. It’s the go-to platform for getting more eyeballs on the video and text content that informs and helps your target audience.Relatedly, 43% of the world’s internet users use social media—not just LinkedIn—for work purposes. And while the other platforms have their own advantages—as described in our complete list of social media statistics—LinkedIn is a context where people expect and seek out work-related content.That means your product launch isn’t competing with vacation photos, and the comments won’t are less likely to spiral into a vicious argument about the election.

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