94% of B2B marketers use LinkedIn for content marketing


This is an impressive number, but not a surprising one, given that people say LinkedIn is 3x as trustworthy for delivering worthwhile content, compared to other social platforms. It’s the go-to platform for getting more eyeballs on the video and text content that informs and helps your target audience. Relatedly, 43% of the world’s internet users use social media—not just LinkedIn—for work purposes. And while the other platforms have their own advantages—as described in our complete list of social media statistics—LinkedIn is a context where people expect and seek out work-related content. That means your product launch isn’t competing with vacation photos, and the comments won’t are less likely to spiral into a vicious argument about the election.

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LinkedIn Articles

3 Underutilized but Powerful LinkedIn Features

Over the past few years, LinkedIn has gone under a radical social transformation. We have seen the developers of the platform add some exciting new features. Let’s examine some of the most overlooked, yet powerful, features.

How the Best Sales People Use LinkedIn

LinkedIn is not just for job seekers and recruiters. With LinkedIn, you can reach the right people, build strong bonds, and make more sales.

B2B Social Prospecting Checklist

The most important aspect of prospecting is to identify the clients that best fit your products or services. Here are some pointers that are sure to impress right out of the gate.

LinkedIn Statistics & Facts

We’ve collected some of the best LinkedIn statistics for you to pin and share.

Your Viral Contagion: Take Back Your Brand’s Positioning Online

Ignoring social media in terms of marketing is a bad idea. Social media offers incredible opportunities to position your brand. Learn how to create a brand and message that spreads.

The Golden Rule of Successful Social Selling

What is the golden rule of successful social selling? Find out how to invest in stronger bonds and create lasting relationships.

The Best Practices for Social Prospecting

While there is no definite best practice of social prospecting, here are some pointers that are sure to impress right out of the gate.

LinkedIn Marketing Tips

We’ve compiled a list of LinkedIn marketing tips that you can pin and share.