75% of would be buyers say thought leadership helps them determine which vendor to put on their short list

Source
LinkedIn

With trust playing an ever-more important role in shaping brand perception and consumer confidence, marketers today are uniquely positioned to build meaningful relationships with customers. 75% of would be buyers say thought leadership helps them determine which vendor to put on their short list. And then in terms of where to share your content, 70% say LinkedIn is one of the most trusted sources of information, as much as leading publishers WSJ.com and Forbes.com.

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