61% of LinkedIn’s users are between 25 and 34 years old


Globally, the biggest chunk of LinkedIn’s users are 25-34. It’s not a surprise that LinkedIn is less popular with the youngest and oldest age categories. It’s a professional network, after all. Retirees and students, on the whole, are generally not the target market. But marketers might be interested to note that nearly half (44%) of Americans aged 25-29 are on LinkedIn, according to Pew Research. This bodes well for the platform’s growth in the coming years. Gen Zs taking their first steps into the workforce may well consider it non-negotiable to be onside, even more so than millennials.

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