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LinkedIn is an especially good source for discovering leads. Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter.

A professional photo, on average will get a user 14 times more views than other types of profile pictures.

Listing at least five relevant skills increases the chance that your profile will be discovered and someone will message you by more than 31 times what you would get if you didn’t.

A great LinkedIn profile is so important to driving leads and sales.

Whether you are looking to drive new leads or provide validation to existing sales prospects, you do not want to leave your LinkedIn profile lacking.

Here are another 10 reasons to care about having a great profile:

90 million LinkedIn users are senior-level influencers and 63 million are in decision-making positions.

There are 17 million opinion leaders and 10 million C-Level executives on LinkedIn.

LinkedIn now has over 30 million companies on LinkedIn.

There are 6 million IT decision-makers on LinkedIn.

There have been 11 billion endorsements on LinkedIn.

LinkedIn SlideShare now has 80 million monthly active users.

Cost per lead on LinkedIn is 28% lower than on Google AdWords.

More than two new members join LinkedIn every second. CEO Jeff Weiner has big ambitions for LinkedIn’s reach – stating that his goal was to get 3 billion people to sign up.

If you’re looking to rub shoulders with the cream of the business world, LinkedIn is the place to do it – online at least. Executives from every Fortune 500 company use the social network, LinkedIn claims. There are even claims that four out of 10 millionaires use LinkedIn.

And here are 4 fantastic resources on profiles for sales professionals.

Strengthen your profile to build trust and interest from your prospects.

The Sales Professional’s Ultimate Guide to LinkedIn Profile Optimization

Rest easy knowing that while you sleep, your LinkedIn profile is still presenting your best self to potential prospect

A Linkedin profile for sales: Spark leads in 3 steps

Every word, video, Powerpoint, PDF white paper and link on your profile can help buyers develop an irresistible urge to solve their problem or reach a goal—through you.

The truth is the first step in generating leads with LinkedIn is creating a LinkedIn profile which highlights your company and your expertise so you can start attracting clients. 

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