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LinkedIn Marketing Tips

Explore useful tips about LinkedIn.

Claim your custom URL

Everyone should claim their custom URL to ensure it includes their name (e.g., http://linkedin.com/in/insivia). This is especially important for people who have a lot of contact with potential clients — especially for those who [are in] professional services and the B2B sector — because when meeting with someone they have not yet met, many people […]


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Connect LinkedIn With Twitter

I sometimes find that I get more comments and interaction on LinkedIn from the same update I published on Twitter.  The updates (even when synced from Twitter) seem to “stay on top” longer than they would in your Twitter stream.  The more interaction you get, the more others see it as well (it’s similar to […]


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Tag Your Connections in Posts

Do you know you can tag your connections in your posts? This ensures that they see your post, so even if they haven’t visited LinkedIn for a while, they get a short email saying they’ve been tagged, which includes a link back to see what they’ve been tagged in. To tag a connection in your […]


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Add Rich Visual Content to Your LinkedIn Profile

Did you know that you can visually enhance your LinkedIn profile by using the Professional Portfolio feature to add photos, videos, linked articles with images, screenshots or even infographics and SlideShare presentations? The surprising thing is that many people still aren’t using this feature, so it’s great timing for you to stand out now and get noticed with visuals on LinkedIn. Take a […]


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Use LinkedIn Sponsored Updates

One of my hottest LinkedIn tips for marketers would be to make use of LinkedIn sponsored updates. Sponsored updates provide a better way to put your content in front of key influencers and decision makers on LinkedIn, which will ultimately help you build your credibility as an expert in your niche and increase your exposure to people who […]


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